40" - 43" TV (100 - 108 cm)

When choosing a 40-43" television, you should first consider whether you want a model with or without smart features. You should also consider the size, resolution, optimal viewing distance, refresh rate, type of tuner (terrestrial, cable or satellite broadcasting), and other practical functions.

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Classic or Smart TV – what is best?

Smart TV 

In addition to standard television broadcasts, smart TVs allow you to watch Youtube videos, view pictures and videos from your mobile phone or tablet, and much more (functions vary from model to model). To use all these functions you must be connected to the Internet. Compared to traditional TVs with similar image quality, Smart TVs are slightly more expensive.

Classic TV

Compared with smart TVs with similar picture quality, classic TVs are cheaper but don't have the range of functions that smart TVs offer. Instead they are only suitable for watching TV and playing movies from a computer or DVD / Blu-ray player.

What else should I consider when choosing a 40-43" TV?

The optimum viewing distance, size and resolution

When choosing a specific size and resolution of a television, you should consider how far you will sit from the TV.

Screen Size (1" = 2.54 cm) / What you watchSD programs, movies on DVD*HD programs, movies on Blu-ray*
40" (approx. 102 cm)3 m1.6 m
43 "(approx. 109 cm)3.2 m1.7 m

*A large proportion of television programs now broadcast in SD resolution (576p), whereas some programs broadcast in HD (720p or 1080i).

  • To watch SD programs or movies on DVD, a model with a resolution of 1366 x 768 pixels will suffice.
  • To watch HD programs or movies on Blu-ray, we recommend a model with Full HD resolution (1920 × 1080 pixels) or higher.
  • If you plan to watch movies in high 4K resolution (3840 × 2160 pixels), choose from our range of 4K TVs.

Panel refresh rate

  • 50Hz panel - found on cheaper TVs. Compared with 100Hz panels, images are less smooth and sharp during fast-moving scenes.
  • 100Hz panel - provides sharp and smooth images during fast-moving scenes. You will really notice the difference in quality when watching sports or action movies.

Type type

  • DVB-S / S2 - for receiving satellite television broadcasts.
  • DVB-C - for receiving cable television.
  • DVB-T - for digital terrestrial (aerial) broadcasting. 
  • DVB-T2 + HEVC - for digital terrestrial (aerial) TV broadcasting in the new standard. 

It is important to make sure that the place where the TV will be used has access to the same type of broadcast that the TV itself supports. Don't forget to buy a cable to connect the TV to a satellite, antenna, or a cable TV socket.

Backlight (only LED LCD TV)

  • Direct TV with LED - compared with Edge LED, these models offer evenly backlit displays and truer black colour, providing better contrast. The disadvantage is the higher price and usually larger dimensions (depth).
  • Television with Edge LED - compared with similarly sized TVs with Direct LED, these models are often less expensive and have a smaller dimensions (depth). However, they usually provides less contrast and lower illumination. The difference is especially apparent towards the sides of the TV screen, which may be somewhat lighter.

Useful features and functions

  • WiFi - wirelessly connect a TV to a home network and the Internet.
  • Bluetooth - wirelessly connect a TV soundbar, speakers, headphones, keyboard or mouse.
  • USB connector - play movies from an external storage device; connect a keyboard or mouse.
  • Miracast feature - wirelessly display photos or play videos from your phone and tablet on your TV.
  • Widi function - wirelessly view pictures, play videos, or display your desktop notebook TV.
  • PIP / PBP / POP - watch two television stations at once.
  • CI slot - insert the card and connect directly to a TV with a satellite or cable television outlet. So you don't need to purchase a set-top box.
  • PVR (Personal View Recorder) - record a film, serial or program on a USB disk or flash drive. On a TV with a dual tuner you can simultaneously record one TV station while watching another.
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40" SENCOR SLE 40TQF765B
Television - QLED, 102cm, Full HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, Miracast, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 200×200, 12W speaker performance, Dolby Digital Plus, model year 2026, SMART - Tizen OS
BLACK FRIDAY -30 % 182.86 € 265 €
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43" Blaupunkt 43FCT6000S
Television - LED, 109cm, Full HD, 50/60 Hz, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, Oneplay, YouTube, Netflix, Disney+, VESA 200×200, 16W speaker performance, Dolby Digital Plus, model year 2025, SMART - Tizen OS
  269 €
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3.5 4×
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40" Blaupunkt 40QCG6000S
Television - QLED, 102cm, Full HD, 50/60 Hz, HDR10+, 2× HDMI 2.0, 2× USB, CI+, WiFi, Bluetooth, Chromecast, voice control, Google Assistant, Oneplay, YouTube, Netflix, Disney+, VESA 200×200, 16W speaker performance, model year 2026, SMART - Google TV
  221.90 €
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5.0 1×
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43" Philips 43PQS8611
Television - QLED, 109cm, 4K Ultra HD, 50/60 Hz, maximum brightness 350 nits, HDR10+, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Titan OS
  487.73 €
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4.5 2×
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43" STRONG SRT43UH7773
Television - LED, 109cm, 4K Ultra HD, 50/60 Hz, maximum brightness 250 nits, HDR10, Dolby Vision, anti-reflective screen, DVB-T2/S2/C, 2× USB, WiFi, Bluetooth, Chromecast, Miracast, voice control, Google Assistant, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, Dolby Atmos, Dolby Digital AC3, Dolby Digital Plus, model year 2026, SMART - Google TV
  249 €
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4.9 7×
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40" Sharp 40HA1205E
Television - LED, 102cm, Full HD, 50/60 Hz, anti-reflective screen, 2× USB, CI+, VESA 200×200, 16W speaker performance, Dolby Digital, Dolby Digital Plus, model year 2025
  196.90 €
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3.4 7×
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40" STRONG SRT40FF2003C
Television - LED, 102cm, Full HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2 × HDMI 1.4, 3× USB, CI+, VESA 200×200, 8W speaker performance, model year 2024 - Linux
  246.38 €
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4.3 5×
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40" Hisense 40A4S
Television - LED, 102cm, Full HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 1× USB, CI+, WiFi, game mode, voice control, Apple Airplay2, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 100×200, 14W speaker performance, DTS Virtual:X, model year 2026, SMART - Vidaa
  266.90 €
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5.0 1×
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43" LG 43QNED80B6B
Television - QNED, Mini LED, 109cm, 4K Ultra HD, 50/60 Hz, HDR10, matte display, DVB-T2/S2/C, 3× HDMI 2.0, 1× USB, USB recording, WiFi, Bluetooth, Chromecast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, Dolby Digital AC3, model year 2026, SMART - webOS
  499 €
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43" LG 43NU850B3LA
Television - LED, 109cm, 4K Ultra HD, 50/60 Hz, HDR10, matte display, DVB-T2/S2/C, 3× HDMI 2.0, 1× USB, WiFi, Bluetooth, Chromecast, Miracast, game mode, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 300×200, 20W speaker performance, Dolby Digital AC3, model year 2026, SMART - webOS
BLACK FRIDAY -6 % 309 € 329 €
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43" Blaupunkt 43UGC5501S
Television - LED, 109cm, 4K Ultra HD, 50/60 Hz, DVB-T2/S2/C, 2× HDMI 2.0, 2× USB, CI+, WiFi, Bluetooth, Chromecast, Google Assistant, Oneplay, YouTube, Netflix, Disney+, VESA 200×200, 16W speaker performance, model year 2026, SMART - Google TV
  279 €
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43" LG 43QNED81B3C
Television - Mini LED, 109cm, 4K Ultra HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 1× USB, CI+, USB recording, WiFi, Bluetooth, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, Dolby Digital AC4, Dolby Digital, model year 2026, SMART - webOS
  411 €
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3.7 3×
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43" Sony Bravia 3 II (K43XR35M2PB.CEI)
Television - Mini LED, 109cm, 4K Ultra HD, 100/120 Hz, HDR10, Dolby Vision, local dimming, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, Apple Airplay2, Oneplay, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Google TV
  819 €
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43" TCL 43P7L
Television - QLED, 109cm, 4K Ultra HD, 50/60 Hz, maximum brightness 400 nits, HDR10+, Dolby Vision, anti-reflective screen, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, Chromecast, Miracast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×100, 20W speaker performance, DTS:X, DTS Virtual:X, DTS HD, Dolby Atmos, Dolby Digital Plus, model year 2026, SMART - Google TV
BLACK FRIDAY -5 % 395 € 419 €
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43" Xiaomi TV X Mini LED
Television - Mini LED, 109cm, 4K Ultra HD, 50/60 Hz, maximum brightness 550 nits, HDR10+, local dimming (36 zones), DVB-T2/S2/C, 1× USB, CI+, WiFi, Bluetooth, Chromecast, Apple Airplay2, Netflix, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Virtual:X, Dolby Digital Plus,model year , SMART - Google TV
New arrival 345.72 €
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43" Sharp 43HP5265E
Television - QLED, 109cm, 4K Ultra HD, 50/60 Hz, HDR10, Dolby Vision, 4× HDMI 2.1, 2× USB, CI+, WiFi, Bluetooth, Chromecast, Google Assistant, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 300×300, 20W speaker performance, Dolby Atmos, Dolby Digital AC4, Dolby Digital, Dolby Digital Plus, model year 2025, SMART - Google TV
  284.90 €
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4.9 11×
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43" Xiaomi TV A Pro 2nd gen
Television - QLED, 109cm, 4K Ultra HD, 50/60 Hz, HDR10+, matte display, DVB-T2/S2, 3× HDMI 2.0, 1× USB, CI+, WiFi, Bluetooth, game mode, voice control, Google Assistant, YouTube, Netflix, Disney+, HBO Max, VESA 100×200, 20W speaker performance, DTS:X, DTS Virtual:X, model year 2026, SMART - Google TV
  463.90 €
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Order Code: XItel24
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43" Sharp 43HR7265E
Television - QLED, 109cm, 4K Ultra HD, 50/60 Hz, HDR10, Dolby Vision, 4× HDMI 2.1, 2× USB, CI+, WiFi, Bluetooth, game mode, Google Assistant, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 300×300, 24W speaker performance, Dolby Atmos, Dolby Digital, Dolby Digital Plus, model year 2025, SMART - Google TV
  518.90 €
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40" Sencor SLE 40TF700B
Television - LED, 102cm, Full HD, 50/60 Hz, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, Miracast, Oneplay, YouTube, Netflix, Disney+, HBO Max, VESA 200×200, 12W speaker performance, Dolby Digital Plus, model year 2026, SMART - Tizen OS
  229 €
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In stock > 5 pcs
Order Code: WS524g6e9
4.7 3×
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40" Philips 40PFS6050
Television - LED, 102cm, Full HD, 50/60 Hz, maximum brightness 200 nits, HDR10, DVB-T2/S2/C, 2× USB, CI+, WiFi, game mode, Oneplay, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 12W speaker performance, model year 2025, SMART - Titan OS
  286.40 €
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In stock > 5 pcs
Order Code: WC385p773
4.0 1×
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40" STRONG SRT40FH5553
Television - LED, 102cm, Full HD, 50/60 Hz, maximum brightness 220 nits, HDR10, anti-reflective screen, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, Chromecast, Miracast, voice control, Google Assistant, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 16W speaker performance, Dolby Digital AC3, Dolby Digital Plus, model year 2026, SMART - Google TV
  199 €
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In stock > 5 pcs
Order Code: JT880m045a1
4.6 43×
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43" TCL 43V6C
Television - LED, 109cm, 4K Ultra HD, 50/60 Hz, maximum brightness 260 nits, HDR10, anti-reflective screen, DVB-T2/S2/C, 1× USB, CI+, WiFi, Bluetooth, Chromecast, Miracast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, Dolby Digital Plus, model year 2025, SMART - Google TV
-1 % off new 271.90 € New 275 €
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Unsealed 4 pcs
Order Code: WK690b7ch
4.8 36×
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43" TCL 43T69C
Television - QLED, 109cm, 4K Ultra HD, 50/60 Hz, maximum brightness 350 nits, HDR10+, Dolby Vision, anti-reflective screen, DVB-T2/S2/C, 1× USB, CI+, WiFi, Bluetooth, Chromecast, Miracast, game mode, voice control, Google Assistant, Apple Airplay2, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS:X, DTS Virtual:X, Dolby Atmos, model year 2025, SMART - Google TV
-1 % off new 381.90 € New 389 €
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Unsealed 4 pcs
Order Code: WK690b7h3
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42" Samsung QE42S90H
Television - OLED, 106cm, 4K Ultra HD, 100/120 Hz (165 Hz in Game Mode), matte display, DVB-T2/S2/C, 2× USB, CI+, WiFi, Bluetooth, game mode, voice control, Oneplay, YouTube, Netflix, Spotify, Disney+, HBO Max, VESA 200×200, 20W speaker performance, DTS Digital Surround, Dolby Atmos, model year 2026, SMART - Tizen OS
BLACK FRIDAY -15 % 1,016.90 € 1,199 €
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Order Code: WR173g
 
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