Freedom of codecs - unlike LG and co, it can do DTS, DTS-X, DTS-HD MA, DTS-HD HRA, IMAX ENHANCED, DD, DD+, ATMOS and even from an internal app, not just as a passthrough from Nvidia Shield. Yes this all realistically gets the receiver, and you can throw away the player. Only TRUEHD resamplers directly. Freedom of applications, no WebOS, even in "dumb" mode you can upload anything without USB, without a helper application, without a cable, just via ADB. This will reduce the amount of tracking, and unnecessary ballast. Speed -- finally a lightning fast TV and not an OK GPU and cripple CPU like the competition. Along with plenty of RAM and ROM, it again competes with the Shield. Not to mention the improved stability, and power savings, and additional remote control. Light detection, finally dimming the lights at night. It's just missing sound (I found that too in a search, but it doesn't have it). The year is 2026, TVs are supposed to detect people, their movements, environmental conditions, quiet times, etc. Image without OLED gray banding, without OLED VRR flicker, without OLED D. S. E., without OLED burnin. Finally, it's possible to watch Stranger Things without throwing up. Against LG's flagship, there are finally dark horrors, or dark mode (5-15% gray) without maps and bars. What is the real purpose of just one single dark RGB(0,0,0) color?