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SONY

sony

Sony – Perfect Fusion of Creativity and Technology

Sony Corporation is a Japanese company founded in 1946 that has brought numerous groundbreaking products and technologies to the world throughout its long history, from CD and DVD discs to the revolutionary music player Walkman, or the iconic PlayStation gaming console. The company strives to ignite emotions and inspire creativity among consumers and businesses alike through its numerous innovative products and services, whether it's home entertainment, music and audio, photography, consumer electronics, mobile communication, automotive industry, healthcare, sports technology, banking, or financial services. Presently, Sony is committed to a long-term environmental protection plan called "Road to Zero." Its ultimate goal is to achieve a zero environmental footprint by 2050. As part of this plan, Sony has set mid-term targets in the "Green Management 2025" initiative to expedite efforts such as using recycled plastics, reducing energy consumption in product manufacturing, eliminating plastics from packaging of newly designed small products, and embracing renewable energy sources. What Sony products can you find with us?

sony bravia

Sony Bravia TVs immerse you in the action

Sony offers a wide range of TVs that cater to everyone's preferences. Bravia XR TVs deliver top-notch picture and sound quality, premium streaming service with Sony Pictures Core, unparalleled upscaling capabilities, and a modern design that adapts to your needs. They are also a perfect match for the Sony PlayStation 5 console, offering exclusive features you won't find elsewhere.


414 Results
4.9 20×
Sony M tough series CL10
Memory Card SDXC, 128GB, read speed up to 277MB/s, write speed up to 150MB/s, Class 10, UHS-II, U3, V60Video Class 60
Buy with code ALZADAYS40AT The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. Erhalten Sie 40 % Rabatt mit dem Code ALZADAYS40AT. Das Angebot gilt bis zum 15. September 2025 oder solange der Vorrat reicht und ist nur für Endverbraucher bestimmt. 119.40 €
Amazing Deal 199 €
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In stock > 5 pcs
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Order Code: DU250a7a9
Sony FE 12-24mm f/2.8 GM - Lens Free delivery
Alzaboxes and stores
5.0
Sony FE 12-24mm f/2.8 GM
Lens for digital mirrorless cameras, bayonet Sony FE, for Full Frame and APS-C, without filter thread, autofocus, dust and moisture resistant, weight: 847 g
2,969 €
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In stock 2 pcs
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Order Code: OS045ab1
4.8 18×
Sony FE 35mm f/1.8
Lens for digital SLR cameras, bayonet Sony E, for Full Frame and APS-C, thread for 55 mm filters, autofocus, dust and moisture resistant, weight: 280 g
595.90 €
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In stock > 5 pcs
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Order Code: OS331a1
Sony FE 16-35 mm f/4 G PZ - Lens Free delivery
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5.0
Sony FE 16-35 mm f/4 G PZ
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame, thread for 72 mm filters, autofocus, dust and moisture resistant, weight: 353 g
Buy with code ALZADAYS25AT The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. Erhalten Sie 25 % Rabatt mit dem Code ALZADAYS25AT. Das Angebot gilt bis zum 15. September 2025 oder solange der Vorrat reicht und ist nur für Endverbraucher bestimmt. 1,079.25 €
1,439 €
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In stock 1 pcs
Order Code: OS032ac1
Sony FE 24-50 mm f/2.8 G - Lens Free delivery
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5.0
Sony FE 24-50 mm f/2.8 G
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 67 mm filters, autofocus, aperture ring, stabilization, weight: 440 g
1,159 €
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Order Code: OS037a1
4.7 10×
Sony 18-105 mm f/4.0 G SEL
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 72 mm filters, autofocus, weight: 427 g
527.90 €
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Order Code: OS031a24
SONY FE 16mm f/1.8 G - Lens Free delivery
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4.0
SONY FE 16mm f/1.8 G
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame, thread for 67 mm filters, autofocus, stabilization, weight: 304 g
923.90 €
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In stock 3 pcs
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Order Code: OS032ac01
Sony FE 70-200mm f/2.8 GM OSS - Lens Free delivery
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5.0
Sony FE 70-200mm f/2.8 GM OSS
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 77 mm filters, autofocus, dust and moisture resistant, stabilization, weight: 1480 g
Discounted -1 % 2,189 € 2,219 €
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Order Code: OS032ab9
5.0
Sony FE 18-135mm f/3.5-5.6 OSS
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 55 mm filters, autofocus, stabilization, weight: 325 g
Buy with code ALZADAYS25AT The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. Erhalten Sie 25 % Rabatt mit dem Code ALZADAYS25AT. Das Angebot gilt bis zum 15. September 2025 oder solange der Vorrat reicht und ist nur für Endverbraucher bestimmt. 455.18 €
606.90 €
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In stock 1 pcs
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Order Code: OS036
4.0
Sony SEL 20TC 2.0x for E mount
Teleconverter for Sony E mount, for both APS-C and FF mirrorless cameras, increases the focal length 2x, retains all lens functions (focusing, stabilization,. )
593.90 €
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In stock 3 pcs
Order Code: SNSEL01
4.8 40×
Sony NP-FZ100 Battery
Camera Battery , lithium-ion (Li-ion) cell, 2,28 Ah, 7,2V
82.90 €
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In stock > 5 pcs
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Order Code: OT313v6
4.9 38×
Sony FE 85mm f/1.8
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 67 mm filters, autofocus, weight: 371 g
599.90 €
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In stock > 5 pcs
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Order Code: OS030k3d
4.6 58×
Sony FE 50mm f/1.8
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, thread for 49 mm filters, autofocus, weight: 186 g
203.90 €
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In stock > 5 pcs
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Order Code: OS031a29
5.0
Sony E PZ 10-20mm F4 G
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 62 mm filters, autofocus, dust and moisture resistant, weight: 178 g
699.90 €
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In stock 4 pcs
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Order Code: OS038a8
4.9
Sony 50mm f/1.8 black
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 49 mm filters, autofocus, stabilization, weight: 202 g
283.90 €
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In stock 3 pcs
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Order Code: OS030l1
Sony FE 70-200 mm f/4.0 G OSS II - Lens Free delivery
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5.0
Sony FE 70-200 mm f/4.0 G OSS II
Lens for digital mirrorless cameras, bayonet Sony FE, for Full Frame and APS-C, thread for 72 mm filters, autofocus, aperture ring, multifunction ring, stabilization, weight: 794 g
1,789 €
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In stock 2 pcs
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Order Code: OS032ab9a
5.0
Sony charger BC-QZ1
Camera & Camcorder Battery Charger - the BC-QZ1 is designed for NP-FZ100 batteries, charging time approx. 2.5 hours, LED charge indicator
89.90 €
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In stock > 5 pcs
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Order Code: OT316b1
Sony FE 14mm f/1.8 GM - Lens Free delivery
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5.0
Sony FE 14mm f/1.8 GM
Lens for digital mirrorless cameras, bayonet Sony E, for Full Frame and APS-C, without filter thread, autofocus, aperture ring, dust and moisture resistant, weight: 460 g
1,469 €
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In stock 1 pcs
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Order Code: OS030k6
4.8 13×
Sony 55-210mm f/4.5-6.3 black
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 49 mm filters, autofocus, stabilization, weight: 345 g
287.90 €
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Order Code: OS030m1
4.8
Sony 35mm f/1.8
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 49 mm filters, autofocus, stabilization, weight: 154 g
475.90 €
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In stock 2 pcs
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Order Code: OS030k3
5.0 10×
Sony E 11 mm F1.8
Lens for digital mirrorless cameras, bayonet Sony E, for APS-C, thread for 55 mm filters, autofocus, aperture ring, dust and moisture resistant, weight: 181 g
517.90 €
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In stock 2 pcs
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Order Code: OS038a2
5.0
Sony SDXC 128GB Class 10 Pro UHS-II 260MB/s
Memory Card SDXC, 128GB, read speed up to 260MB/s, write speed up to 100MB/s, Class 10, UHS-II, U3
Buy with code ALZADAYS40AT The discount code gives the option of applying a discount on a given product when entering the code in the shopping cart. Erhalten Sie 40 % Rabatt mit dem Code ALZADAYS40AT. Das Angebot gilt bis zum 15. September 2025 oder solange der Vorrat reicht und ist nur für Endverbraucher bestimmt. 42.90 €
Amazing Deal 71.50 €
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In stock 4 pcs
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Order Code: DU251c2g
4.8 28×
Sony NP-FW50
Camera Battery , lithium (Li) cell, 1,08 Ah, 7,2V
61.90 €
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In stock > 5 pcs
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Order Code: OT313v2
4.6 33×
Battery Sony NP-BX1
Camera Battery , lithium-ion (Li-ion) cell, 1,24 Ah, 3,6V
42.90 €
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In stock > 5 pcs
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Order Code: OT315w
 

SONY - additional info

Sony Corporation was founded in Tokyo in 1946 by electrical engineer Masaru Ibuka and physicist Akio Morita, who invested ¥190,000 to establish the company. Initially, Sony had around twenty employees and was known as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation).

Sonus + Sonny = SONY

The name "Sony" was later created by combining the words "Sonus" (Latin for sound), and "Sonny" (or Sonny boy), which was a popular slang term for young men in the 1950s. "Sony" was chosen as the ideal company name due to its easy pronunciation, consistent in practically all languages worldwide.

Not a walkman, but a rice cooker

At first, Tokyo Telecommunications Engineering Corporation focused mainly on repairing electronic devices and machinery, with limited production of its own products. One of their earliest creations was an automatic rice cooker, which quickly gained popularity in Japan. However, the real breakthrough came in 1954, when the first transistor was developed in America, a technology that hadn't been used in radio equipment at the time. Sony embraced this innovation, incorporating it into their products, and in the following year, they introduced the first Japanese transistor radio.

Sony today – a revolution in technology


And today? Sony has become a global leader in high-quality electronics. Since its inception, the company has been synonymous with technological innovation, boasting revolutionary achievements like the compact disc, Walkman, and Discman. Sony's impact also extends beyond entertainment and consumer electronics, as they continue to excel in various other domains.

Sony Group

The Sony Group comprises diverse entities that manufacture a wide range of electronics, including PlayStation consoles, video games, and mobile phones, along with robust movie and music production. Sony also offers financial services, expanding their reach across multiple industries.

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