Transforming Thought - The New Science of Belief, Opinion and Persuasion 19.68 € Available for reading
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Transforming Thought - The New Science of Belief, Opinion and Persuasion
This book explores why it is so hard to change your mind and the transformative effects of trying and succeeding. Not over the course of centuries, but in less than a generation, less than a decade, and sometimes in a single conversation. We learn what we are doing wrong when we can't change someone's mind; meet with experts who study the topic and spend time with people who have changed their views. According to the scientific definition, to "persuade" means to change someone's mind without using coercion. Get ready for a new perspective on an often taboo topic!
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