Be Yourself

The Sunday Times Bestseller
A Book of the Year according to The Guardian, The Economist and the Financial Times

Being you isn't as simple as it sounds. Billions of neurons in each of our brains work together to create our conscious experience. But how does it work? Why do we
experience life in the first person? After more than twenty years of research, world-renowned neuroscientist Anil Seth presents a radical new theory of human consciousness that could be for brain science what Richard Dawkins' work is for evolutionary biology.

“Seth is uniquely qualified to explain and advance our understanding of one of humanity’s deepest mysteries.”
Chris Anderson, Head of TED

“A wonderfully accessible and comprehensive account of how our minds capture the world and how that makes us who we are.”
Sean M. Carroll, American theoretical physicist and science populariser

“Anil Seth is one of the world’s leading experts on consciousness—his unique and refreshing approach to the subject, and his talks and writing, are always interesting, accessible and captivating.”
Christof Koch, President and Chief Scientific Officer, Allen Institute for Brain Science