Strategic Analysis for Corporate Success 14.60 € Available for reading
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Strategic Analysis for Corporate Success
Strategic thinking is the foundation of all effective management. Without it, you cannot see threats, opportunities, or hidden connections. This book shows why so many companies fail: they ignore context, fail to track changes, and do not know how to work with synergies. If you want to succeed, managerial intuition is not enough. You need an analytical approach, predictive methods, and a full-fledged SWOT analysis – not just a four-quadrant table, but a tool for finding relationships, causes, and effects. This publication will show you how to get the most out of SWOT, how to apply the Pareto 80/20 principle in practice, and how to create effective planning scenarios.
Clearly, comprehensibly, practically – with over 14 years of experience teaching MBA and DBA programmes, the author shares methods that managers have rated as exceptionally beneficial.
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