The Art of Getting Rich or The Golden Rules of Making Money

P. T. Barnum was the greatest showman of the 19th century, famous for his circuses and museums of curiosities. He is also considered a master of promotion, whose ideas are still studied by marketers today. In his book, he offers recipes for achieving prosperity. It is a readable guide for individuals interested in learning from the personal success of the American entrepreneur, and it also serves as a motivational text for those who want to get rich. As is customary for a great marketer, the title slightly exaggerates the content. In reality, there are no detailed techniques on how to get rich, but the author provides a number of examples from his own life and quotations to explain his 20 rules for personal success and the development of an entrepreneurial spirit.