The story of Czech advertising in the first half of the 20th century
E-book, Czech
The story of Czech advertising in the first half of the 20th century
How was Czech advertising born? This is the story of an industry that transformed both commerce and culture in the First Republic.
This book provides the very first comprehensive map of the development of Czech advertising in the first half of the 20th century – an era when spontaneous promotion became a modern profession with its own theory, institutions, and personalities. Based on period sources, the author reveals how the first advertising agencies and professional organisations were established and how the industry changed with the advent of new mass media, as well as media created specifically for advertising.
You will discover how Czech marketing pioneers uncovered the power of psychology and sociology in influencing customers and how the first systematic market research came to be. The book places their story in a broader economic and cultural context and offers a unique insight into the birth of a discipline without which we cannot imagine the world around us today.
This publication is essential reading for historians, marketers, educators, and students.
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Grada Publishing a.s., U Průhonu 22, Praha 7, 17000 Česká republika, 220 386 401 [email protected]
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